Data Visualization
HOME Application
Project Brief
In the past, neighborhoods have been evaluated based on subjective opinions. These opinions have often been swayed by biases of the evaluator, especially racial biases. Negative evaluations have become self-fulfilling prophecies, causing many previously thriving neighborhoods to go downhill due to potential new homeowners being put off by the negative evaluations.
Solution
The mission of Home is to give objective evaluations of neighborhoods and display them to potential home buyers. This will show them an objective view of the neighborhoods they are considering moving into.
Process
Research


Sketches


Refine Data Collection + Apply


Original Solution






REbrand + Expand
The original was more of a conceptual design, so I wanted to transform it into a usable application which users could use in the home buying process. I expanded what kinds of data are shown and created a new color palette with more variation to better visually represent data.
Brand Guidelines
