LUX wmn // csl mag
City Savvy Luxembourg Media is a media company that houses two brands: LUX WMN and CSL MAG.
LUX WMN feminist brand with a magazine, social media presence, and in-person club for women in business. The brand’s mission is to empower women and provide a safe platform for female voices in and outside of Luxembourg.
CSL MAG is the English speaker’s ultimate guide to Living in Lux. It keeps its readers informed and entertained with a magazine and online presence.
MEDIA KIT
BEFORE / AFTER
City Savvy partners with many local brands, so it is essential that they have a media kit on hand to give to potential partners. When I started my position, I was given a file from a past designer and it was my job to rework the design and get the kit printed.
Final Book Design
Printed Final
BRAND GUIDELINES
When I started at City Savvy, the company had no brand guidelines. I surveyed the content already created, looking for colors, typefaces, etc. already used, and consolidated them down to a set of defined guidelines for both CSL MAG and LUX WMN.